The Medicine 2.0 movement is largely led by Dr. Gunther Eysenbach at the University of Toronto. His landmark article in the Journal of Medical Internet Research, which he edits, was published in 2008 and is entitled “Eysenbach G. Medicine 2.0: social networking, collaboration, participation, apomediation, and openness” (as well as its companion piece Health 2.0 and medicine 2.0: tensions and controversies in the field). These papers are central documents in understanding the complementary web 2.0 trends e.g., Health 2.0 & Medicine 2.0 …they are definitely worth a close reading.
Now, five years later, the Medicine 2.0 movement in 2013 is hosting in London its sixth international congress on social media (and mobile apps and ‘web 2.0′). I really wish I could attend….However, in looking at the online abstracts, I can see that there is a good Canadian presence at the conference, and a considerable amount of content for medical and health librarians interested in medicine 2.0 topics. (Download the conference document and search for Canad* and librar* to see what I mean).
Note the oral presentation by CHLA/ABSC members on pg. 331
Helen Lee Robertson, Jill Boruff, Dagmara Chojecki, Dale Storie, Lee-Ann Ufholz. “What are they really doing on that smartphone? How medical students, residents and faculty use their mobile devices”